You’ll Never Guess Where the Ice Cream Capital of the World Is

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Father and daughter eating ice cream in the ice cream capital of the world

Do you have a sweet tooth? If you’ve been dreaming of an ice cream capital of the world, we’ve found it for your bucket list. And you might be surprised to learn where it is. 

Keep reading to find out where the ice cream capital is and why. We also reveal some of the best menu options at the town’s favorite ice cream shop. 

Let’s get the scoop!

What Is the Ice Cream Capital of the World? 

The ice cream capital of the world is – drum roll, please! – Le Mars, Iowa. That’s right; you’ll find ice cream heaven in the middle of the United States. 

Le Mars’ claim to fame is that it’s the home to Wells Enterprises, Inc., the world’s largest producer of ice cream novelties in one area.

Wells established itself in the early 1900s after partnering with local dairy farmers. It makes sense that the ice cream capital of the world would be in the middle of the dairy cow country.

Why Is Iowa the Ice Cream Capital of the World? 

Le Mars earned the title of ice cream capital of the world in 1994. Wells Enterprises made the most ice cream by one manufacturer in one location to get them these bragging rights. 

The company exploded all types of ice cream features around the city, including 50 ice cream sculptures, the famous Blue Bunny ice cream parlor, and the visitor’s center.

While you can purchase Wells’ products throughout North America, visiting the headquarters in Iowa is a fun experience. 

Twin brothers eating ice cream in Le Mars

About Le Mars, Iowa

Le Mars is near the western border of Iowa and about 26 miles northeast of Sioux City. It’s part of the metropolitan area of Sioux City. And it has a population of around 10,500 people.

Le Mars was organized in the early 1850s. And it was one of the most well-known cities in the state. Today, it’s known as the ice cream capital of the world.  

Traveler’s Tip: If you love ice cream, you must visit C and C Creamery: An Oldschool Treat in PA.

About the Blue Bunny

Blue Bunny is an ice cream brand that features Wells Enterprise’s products. The ice cream is made with locally sourced fresh milk from their nearby production facilities. Because of this, you get a farm-to-freeze experience. 

The Blue Bunny has everything from twist cones to Load’d Bars and their classic scoopables. You’ll find tasty flavors and unique combinations that will make the ice cream capital of the world a top destination for years to come.

History of Blue Bunny

Blue Bunny opened over 80 years ago. Wells Enterprise started in 1913, and in 1935 the Blue Bunny was born.

The Wells brothers held a “Name that Ice Cream” contest to help brand their product. A Sioux City man submitted Blue Bunny and the original logo. He won the competition and a whopping $25.

The rest is history, and Blue Bunny is thriving today.

About the Owners

Wells Enterprise, Inc. is a family-owned business. Fred Wells founded the company and passed away at 93 years old. His son, Mike Wells, has been the current CEO since 2007.


The Blue Bunny menu has many items to choose from. Some of the best sellers include Load’d Sundaes, Cherrific Cheesecake, Bunny Tracks, Load’d Bars Strawberry Shortcake, and Twist Cones Chocolate Peanut Butter.

Whatever your taste buds enjoy, you will find something you love at Blue Bunny.

Visitor Center

The Wells Visitor Center and Ice Cream Parlor is a family-friendly experience. You can purchase souvenirs, partake in hands-on activities, and, of course, eat ice cream. 

The visitor’s center also provides an overview of the history of Wells Enterprise and Blue Bunny. The interior of the building is colorful and welcoming. You can even host a party in the ice cream parlor!

Where Is Blue Bunny Ice Cream Made?

Blue Bunny ice cream is made right in Le Mars, Iowa. They use local milk products from nearby dairy farms. And to store it all, they have a 12-story high freezer at their manufacturing plant, making it the largest in North America. 

Wells Enterprises facilities maintain comprehensive quality assurance and food safety requirements. 

Are There Gluten-Free Blue Bunny Products? 

Blue Bunny doesn’t validate or certify gluten-free products. However, they have made a commitment to using the best quality ingredients and show all nutritional information on their labels. 

Besides Blue Bunny products, Wells Enterprises also owns Halo Top, a keto-friendly ice cream product. Wells also manufactures licensed brands for Weight Watchers frozen novelties.

While you won’t find gluten-free options, it’s good to know Blue Bunny has the commitment to stick with health and nutrition in other segments.

Three friends eating Blue Bunny ice cream.

Is the Blue Bunny Worth Visiting? 

Blue Bunny is absolutely worth visiting! Besides getting a tasty treat, the visitor’s center in the ice cream capital of the world is a unique stop. Wells Enterprise has done an excellent job of making the town a festive atmosphere for all ages.

The ice cream parlor in Le Mars, Iowa, is a memorable experience. Just remember to go hungry! 

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